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Hello,

 

With this week’s post I will be talking about one of my class assignments that relates to an industry of my choosing this week it’s BEEEER!!! What I will be talking about today is the relation of words that are used on Google’s keywords to help businesses market themselves to the general public. I will also be talking about some techniques that a business can use that may help them in targeting certain words rather than others.

So today we are going to look at one of my favourite beer companies Steam whistle. They are a brewery located in Toronto, Ontario, Canada that specialize in making one of my favourite kinds of beer pilsner. What helps differentiate this company is the fact that they are eco-friendly, have custom old-fashioned cars with their logo on the side, and only produce one kind of beer, pilsner. What I will be looking at today is who traffic their site, what words come up most often when people search for them on the Google search engine, as well as find out what are the keywords on the steam whistles site.

So, to find out who traffic their site I will be using the site (www.Alexa.com), It will tell you who is using your site as well as some of the common search queries that are used to search that site. So naturally I typed in http://steamwhistle.ca/, to find out what search query’s came when people were looking for steam whistles’ site. This is what I came up with:

Query		Percent of Search Traffic
1	steam		19.91%
2	steam whistle		14.61%
3	steam whistle brewery		6.10%
4	steam store		2.85%
5	steam whistle brewery tour		1.70%
6	steam whistle brewing		1.48%
7	steamwhistle		1.17%
8	unsigned		1.17%
9	steam whistle pilsner		1.03%
10	steam whistle greg		0.98%

 

 

Now to many of you this may not seem very surprising, considering the fact that steam whistle the beer, has many different searches that are associated with its name steam whistle. But when buying into google’s keywords each of them are very important and costly, so choosing the right one’s impacts the search extensively. Along with this data I was also able to discover some data on who traffic the site and from where. Now don’t be so surprised, because I wasn’t at some of the facts, they showed that: The people who were drinking steam whistle were in the age category of 18-34 and were in college (MIND BLOWN). However some interesting data showed that men trafficked the site only slightly more than women, as well as the fact that the site’s traffickers generally don’t have children and are often searching the site while there at work. Suggesting that their main traffickers are either young men or women who like social events at the brewery, or they are businesses interested in sponsoring an event at the brewery.

 

Now that we know what kind of words people are using to find the site, we will be finding out what words are predominately used on the site. How you can obtain this information is by going to the site and right clicking anywhere on the opening page, and scroll down to view source. When you have gotten there you will see a whole bunch of encryption that will look scary but continue on until you find keywords. Some of the key words that are on the site include,

Steam Whistle, Natural Beer, Independent Craft Brewery, Canada’s Premium Pilsner, Tours, Toronto, Roundhouse, Attractions in Toronto, Events space, Event Venue, Do One Thing Really Really Well, Indie Music, Arts in Toronto

These words suggest that they may be underutilized some of the sites more predominate words such as event space, or their tagline “Do one thing Really Really well”.

Now since most of the keywords on the steam whistle site were closely related to events, or Toronto I decided to search up some Adwords that would benefit steam whistle. I chose Toronto events. Now not knowing what their budget may be for google AdWords I put in .59 cents for cpc , and 50 dollars for a daily budget. I found that they would have an ad position at around 3rd place. This would allow steam whistle to attract those onlookers for events and sponsorship.