Often when associating with the image of an average beer drinker we often think of the dominant beer drinker “Man”. These being men of all sizes, races, and so on. Men have had beer since it’s inception thousands of years ago. Drinking in Pubs, homes, and generally wherever it is available. However, this new image of an average beer drinker may be changing.
Some microbreweries may not admit it, but some have been changing they’re target demographic to offer drinks that are more appealing to the opposite sex. These have been offered as sweeter, less calorie, and fruity options. It is not rare anymore to see a brewery offer a beer that is fruit infused, or offers fewer calories. Some flavours include apricot, blueberry, raspberry, and so on. These new options are meant to attract people to try beer rather than offer an alternative to most of their loyal customers. These new options seem to be developing as growing trends in the beer market, which is why I believe they’re attracting so many new followers to the craft industry, and it’s rising popularity.
Most notably are the large breweries that are producing vast amounts of beer that put a spin on some of the products they have been using for years. I’m sure many people have seen bud light lime, bud light mojito, and most recently coors iced tea. These have all been marketed in a fun environment, but specifically on patio’s or in backyards. Emphasizing it as a summer drink that you don’t have to mix, and is ready to serve out of the can/bottle. This is a nice change since most women prefer drinks that generally require a number of ingredients. Needless to say if you’re a man, and you do enjoy some of their new offerings there is nothing wrong with that. You may just want to enjoy a different summer beer.
Although you may feel bad if you have a beer from a brewery that just targets women such as uptown girl. They are a brewery that has recently jumped onto the craft beer scene offering a bottle, flavours, and packaging that caters just towards women. They are produced by minhas microbrewery in one of the two breweries that they currently operate in Calgary Alberta, and Monroe Wisconsin. They currently offer a number of options ranging from a strawberry blond ale to a cherry Belgian red. I first noticed them when they ran a few commercials on TV that made it clear that this beer is not meant for men. (http://uptowngirlbeer.com/view-commercial/)
So look around this summer to see what breweries are offering. Lads you may be surprised that new beer is meant for your girlfriend rather than you.