21

May

Ladies let’s have a beer

Often when associating with the image of an average beer drinker we often think of the dominant beer drinker “Man”. These being men of all sizes, races, and so on. Men have had beer since it’s inception thousands of years ago. Drinking in Pubs, homes, and generally wherever it is available. However, this new image of an average beer drinker may be changing.

Some microbreweries may not admit it, but some have been changing they’re target demographic to offer drinks that are more appealing to the opposite sex. These have been offered as sweeter, less calorie, and fruity options. It is not rare anymore to see a brewery offer a beer that is fruit infused, or offers fewer calories. Some flavours include apricot, blueberry, raspberry, and so on. These new options are meant to attract people to try beer rather than offer an alternative to most of their loyal customers. These new options seem to be developing as growing trends in the beer market, which is why I believe they’re attracting so many new followers to the craft industry, and it’s rising popularity.

Most notably are the large breweries that are producing vast amounts of beer that put a spin on some of the products they have been using for years. I’m sure many people have seen bud light lime, bud light mojito, and most recently coors iced tea. These have all been marketed in a fun environment, but specifically on patio’s or in backyards. Emphasizing it as a summer drink that you don’t have to mix, and is ready to serve out of the can/bottle. This is a nice change since most women prefer drinks that generally require a number of ingredients. Needless to say if you’re a man, and you do enjoy some of their new offerings there is nothing wrong with that. You may just want to enjoy a different summer beer.

Although you may feel bad if you have a beer from a brewery that just targets women such as uptown girl. They are a brewery that has recently jumped onto the craft beer scene offering a bottle, flavours, and packaging that caters just towards women. They are produced by minhas microbrewery in one of the two breweries that they currently operate in Calgary Alberta, and Monroe Wisconsin. They currently offer a number of options ranging from a strawberry blond ale to a cherry Belgian red. I first noticed them when they ran a few commercials on TV that made it clear that this beer is not meant for men. (http://uptowngirlbeer.com/view-commercial/)

So look around this summer to see what breweries are offering. Lads you may be surprised that new beer is meant for your girlfriend rather than you.

363 days ago Short URL Comments

beer and social media/Microbrewery/Social media

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01

May

How can your breweries event center be the best it can be?

Now more than ever people are posting events on facebook, they’re talking about it on twitter or posting pictures of an event on instagram. Social media is looked to as that medium that brings groups of friends together. Companies have obviously picked up on this trend. Having specific events that may celebrate a product or a social function that their target market actually uses. These can range from fun interactive flashmobs, to self promotion such as beer companies at beer festivals. They provide information about the events through a social media platform, and then hope for a great response from their customers.

Something that I have noticed that is trending among many micro-breweries is that a large amount of them are creating event centers so that they can promote their own product or help other companies promote theirs. This is smart, because it instantly allows them to become a social center in the community. They range in size being as large as a standard night club to very cozy offering an intimate setting for attendees. Often these companies will use many of these social media channels to attract people, and promote such an event. Although many are utilizing social media to attract people I don’t believe companies are utilizing social media to their fullest potential. What I mean by this is that they will broadcast an event, but they won’t report what’s happening while it’s going on, or to try to get people interested in the event afterwards. A brewery that continuously communicates with their customers via social media throughout planned events promotes a stronger following in comparison that don’t.

How can a brewery capitalize on this?

One such brewery that I believe could capitalize on communicating more with their customer base is Yellowhead brewing company. I recently visited Yellowhead brewery, and was quite happy with the accommodations. I became interested in some of the other events that they put on there; finding out that they  hold a plethora of tastes and different atmospheres. However it was difficult to find this information initially  until looking at the their twitter page. Having numerous followers tweet about the event that they recently had attended. I then found out more information by sleuthing around on the internet through these followers links. This was a little aggravating since the information was not up front, and therefore difficult to find. What I would suggest Yellowhead to do, as well as any other breweries that offer an event center is to be more like Steam whistle.

Steam whistle located in the downtown of Toronto offers one of thee best event centers in the city. What differs in their event center’s offering from others is that they make people aware of what is going on at the brewery through both social media, and their site rather than just a single social media tool. They show a line up of events that allow the public to become interested in any event going on at the brewery. While broadcasting events across Canada that they are associated with. Steamwhistle will often utilize twitter or facebook to update followers about the event while its occuring so that it is interactive to people at the event. They then post photos or talk about the event at a later date to keep interest in the brewery for event goers.

Some other tips that breweries can utilize for people to become interactive with a breweries event center are:

- If you truly want to be interactive with customers at the event center a cool idea would be to imbed qr codes into all of the different coasters at the bar, and then link it to a site of your choosing. For example a company could have a qr code that links the customer to a half off tour at the brewery or perhaps a coupon on food.

-  A brewery could also try to capitalize through using social applications that allow a user to check in such as four square. Offering them deals on service at the brewery. A perfect example of this is using untappd where you get points for having a certain beer.

- You could also try to generate interest for event goers to come back to the site by offering a contest after an event rather than just during or at the event ( early bird contest) this could generate a resurgence of interest for weeks to come. People will gain interest in coming back to the site through giveaway’s, and then learn about  new events that could gather their interest in the future.

Any brewery that utilizes some of these aspects for their event center will see positive results in the future.

384 days ago Short URL Comments

beer and social media/Microbrewery/Social media

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19

Apr

Corporate Blogging for breweries

Recently I have talked about the importance of businesses that use social media. You are able to retain, and spread your message to a vast amount of different people in a group far more efficiently in comparison to traditional media using social media platforms. But how do you decide which one is right for you? More than likely you will have to go through the steps of POST(People, Objectives, Strategy, and Technology). But today I will be focusing on Corporate blogs.

Corporate blogging is becoming a more commonly used tool that large  businesses are using to energize their customer base. Corporations will use someone who is believed to be a relevant expert in the topic area that people are willing to listen to. So far I have seen a fairly up to date blog specifically from GIB’s Vern Lamborne (http://gib.ca/). As well as a great corporate blog from dogfish(http://www.dogfish.com). These breweries have used prominent people in the breweries such as owners or brewmasters to tell their stories. Now why do they use these people specifically?

Often when most corporate blogs are started out they need to find someone who people can trust over time. Vern is the Brewmaster at GIB in which he answers questions from respondents, and shows some of the processes associated with creating his companies beer. While Dog fish has a number of blogfishers that are apart of the different sections of the company. They share stories about upcoming events, news, or anything in general that goes on in their area of the business(My favourite is sticking together).

Customers trust this sort of interactive blogging, because it puts a face on who you are talking to in the organization. Some tips that I would give to companies that want to actually try out corporate blogging would be:

- Be trustworthy come up address who you are, and what you are about. People like transparency in an organization, because at the end of the day we are people we all interact with one another let’s come across as the way we want to portray ourselves.

- Are your topics relevant to the user? nothing looks worse for a corporate blogger than to ramble on about something that is completely unrelated towards what people are visiting the blog to learn about. Always ask yourself. What is it that seems most useful about these examples that I’m using? By asking this your corporate blog will be finely tuned, and will be addressing the true topic of discussion for viewers.

- Be up to date. Bloggers who post often are talked about often, and visited far more frequently than one’s that are not. If your going to post once a month you are not addressing bloggers who want to view what is going on in your company. They will spend their time somewhere else. Dog fish handles this quite well by not having a single blogger, but rather a number of them.

- Be creative! The best blogs offer something that is unique from the rest. That is why people flock to them rather than another. Blog about something that your audience will be interested in.

I am going to use a brewery for an example that I have not gone to see, but have great interest in doing so. They are called fire hall brewery, and they are located in Oliver,BC(http://www.firehallbrewery.com/). This brewery is situated at an old fire hall in oliver that has a restaurant attached. Firehall has a great history of the brewery that goes over the complete renovation of the location called “brewing the brewery”.  They display pictures of the before and after of each section of the renovation. Turning the old fire hall into a workable brewery. I would love to hear more stories that come from the employees of this company. They could even do weekly interviews with some of the firefighters in the local community or events that are happening in Oliver. I challenge everyone that reads this blog to send them messages on their twitter, Facebook, or my space about providing a corporate blog to its users.

396 days ago Short URL Comments

beer and social media/Microbrewery/Social media

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18

Apr

Social media’s relevance in breweries

Often when associating with a brewery we think of what the breweries cultural image is. It can be party crazy, it can be old and refined, or it can be something that is new and hip. Luckily for beer drinkers no matter what kind of site that you may be checking out online there will usually be an active social media platform that will attract and differentiate themselves from other breweries.

Now for the breweries that don’t currently believe in the importance of social media platforms I will explain some theories of thought with regards to why companies are gravitating towards them. below are some of the general laws by, which companies have used to advertise their businesses.

1. Now traditionally a lot of mediums were expressed under the concept of Sarnoff law. This law basically measured the reach of medium such as a radio station to the number of listeners. The greater amount of listeners the greater value of the radio station. This is why people flocked towards major radio stations that had large reach like national broadcasting networks. Like I said old school.

2. Then there was Metcalfe’s Law. This law did not measure the amount of viewers from a single source, but rather the network value grew from the number of users, and interactions between these users. People could talk in both directions, and with more than one conversation occurring simultaneously. This would mean that people could communicate through email, telephone allowing companies to barrage them with information related to their business through newsletters and so on.

3. Finally the more recent up to date use of modes of communication through mediums is Reed’s Law. This is the belief that when customers form groups surrounding a certain topic the information that is being talked about, and given to the group will allow the group to grow at much faster rate in comparison than any of the other laws. This “Law of the pack” that is being used by up to date breweries means that they are attracting customers at a far faster rate in comparison to the other laws. They are utilizing twitter, Facebook, blogs, and even new and upcoming sites such as pinterest.

Now, which companies are utilizing Reed’s Law? Well with the cultural aspects of becoming a beer that is talked about on a national scale more frequently than not would be Granville island brewing (http://gib.ca). They have covered generally all bases with conversing with their customer base. By using generally every social media platform that is relevant today they have been able to build a strong following that will communicate, and provide customer information to them willingly. I also applaud them on being one of the first breweries I’ve seen that has adapted to social media platforms that are becoming more relevant such as Pinterest(http://pinterest.com/itsgoodtobehere/).

With regards to being cool and hip steam whistle is where it’s at(http://www.steamwhistle.ca). They are one of those most interactive beer companies out their. The amount of blogs that they have on there website alone shows how much they understand their customer base, and are willing to communicate with their customers. They are able to communicate effectively by communicating across Canada, which I’m sure has led to their rapid growth as a brewery.

Lastly a company that has had great advertising through some of the previous laws has branched out to reach the online market. This is stella Artois (http://www.stellaartois.com). They have been able to incorporate some of their own interesting advertisements into an online platform, as well as by gauging customers interests by posting video’s on how to pour the perfect glass of stella. Stella is definitely not as open to sharing as many things about the brand on a local basis( such as brewery staff, and new things coming into the brewery), but they are opening themselves more so online, which is great to see of a brand that is associated with a major label such as Anheuser-Busch.

So if you’re a brewery, and you need to communicate with your customer to find our general information. Look no further than online.

396 days ago Short URL Comments

beer and social media/Microbrewery/Social media

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15

Apr

Paddock wood I would recommend you!!

As a brewery when interacting online haven’t you always wanted to know whether or not a customer would recommend you?

When asking a customer this question it is often one that a brewery hopes would be unequivocally yes. Unfortunately this is life, and their are often times when you need to hear the truth. Often when looking at surveys from any type of customer group their will often be a large amount that will like your business, but a fair bit that will end up hating it. Well maybe not hating it, but usually hating some part of your business. Since we are talking about a brewery these things can range from taste, availability in the area that the consumer lives in, or the certain type of beer that the brewery offers. Many of these opinions go unnoticed by major breweries, because of the vastness of their operations but should be picked up by micro breweries. By doing this Microbreweries can tailor, and cater there tastes towards there loyal following.

Now for this post’s example I am going to use a beer that I recently had the other day in Saskatoon. The brewery’s name is Paddock wood, and I had their black cat lager, which was quite good. I would recommend this beer to anyone that I know. However if  Paddock wood wants to gauge other people’s opinions about their offerings they may need to use tools that can help them to figure out what customers would like to see at Paddock wood.

It shows on their site that they recently had a meeting(headhunters beer club) in person to discuss some of their brews for the next upcoming session. This is a good way to gauge people’s opinions in person, but what I do suggest is for them to gauge people’s opinions online. If I was Paddock wood I would utilize the application untappd (http://untappd.com/) It offers customers the opportunity to rate the beers that they have tried from the brewery. From what I found most beers by Paddock were voted favourably by users, but one way that Paddock could utilize this customer base is by asking for a review on ways to improve or new things that customers would like to try. By doing this Paddock would be able to actually gauge what people were looking for in their beers easily, and actively while creating interest about the brewery. Paddock may also be able to actually find out a pivotal question that any brewery wants to know through the amount of followers that the brewery currently has on the application.

Would I recommend your Brewery?

400 days ago Short URL Comments

beer and social media

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14

Apr

Why should the progressive conservatives care about social media?

This post will be deviating from my normal posts about beer, and breweries impact on social media and will instead be focused on political impact on social media.

Now if any of you readers don’t know there is currently an election in Alberta Canada right now that may have the impact to shape a lot of the decisions in Canada over the next century. Alberta is holding a provincial election to decide which party will have control over what the province does in the next 4-5 years. The top 2 parties that are in contention to win this election with about two weeks left before the vote are the Progressive conservatives, and the Wildrose party. The PC’s are a party that are a cross between a liberal, and a full-fledged conservative. They are in a sense a party that believes in some strict guidelines towards programs in the province such as education, and health care, but also believe that they should provide an adequate amount for public funds to organizations when the money is available. Wildrose are extremist conservatives who believe in cutting the budget on those programs until they balance the books offering very little in support towards publicly funded programs.

Throughout the past month by which this election has gone on their has been a steady rise in the support for the wild rose party. This is seen as unusual, because the PC’s have retained power for the past 41 years in the Alberta Legislature. I believe that a factor that could be influencing a lot of the voters in the province is the fact that we live in a social media age, and this is one of the first elections in the province that it has been used so frequently.

Often people who don’t understand social media wonder what the big impact is with using it? They don’t understand that social media is a communicating tool that is often more frequented than newspapers, magazines, email, and possibly tv. People check Social media sites many time throughout the day, they use it to express their opinions, and views about topics such as politics, as well as a news source to gather information on these topics so that they can form their own opinions about them later.

I took an active interest in this election, and have found a few trends that I believe have allowed for the recent rise in wild rose popularity. Wildrose has basically started using social media to gain leverage over the PC’s.

I didn’t recognize this as a problem until it came up in my class where I found out one of the key problems with the PC’s is that they are not communicating with some of their key voters. I looked at some of my local candidates in my own riding with regards to how much they usually use their twitter accounts.

Now as you can see in the info graphic is that although the PC party has more followers in my local riding they have not been able to effectively communicate to the same extent that wild rose has done. Now to put this on a larger scale below is an info graphic of the leaders of each party.

Now again it shows the same problem that although the PC’s have more followers in comparison to the wild rose they are not communicating to the same extent through amounts of tweets or retweets that wild rose have done. The Wildrose have been able to communicate by illustrating some of their policies, as well as communicating back and forth with their loyal followers. This has allowed the wild rose to secure about 10,000 voters, and gain more. Since showing this problem in my class Wildrose’s leader has had a steady increase in followers from about 7000 to the number on the account now while the pc’s has stale mated.

If you want to gain support for whatever you are doing you need to communicate with your followers regularly, and offer them informed topics without them you may lose them to your fiercest competitors. Politicians need to recognize that by communicating online is not a bad thing it offers up incentive to talk to a wider range of people about your parties policies. They just need to choose the right one. Enclosed is an article about how one local man took interest in finding out who cares about his vote by tweeting out to local candidates. http://www.stalbertgazette.com/article/20120414/SAG0803/304149968/-1/sag/a-tweet-to-the-ballot-box

400 days ago Short URL Comments

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03

Apr

Beer community’s

In response to my recent post yesterday I have stumbled upon some forums by which micro brewers can use for example in having a conversation with their customers. Enjoy

http://beerbloggers.ning.com/

http://beerutopia.com/

http://www.homebrewtalk.com

412 days ago Short URL Comments

beer and social media

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03

Apr

Microbrewers need a community

Often when talking about the different things that beer companies do to try to converse with their customer base it becomes apparent that they only like to talk about certain topics. How was your weekend? Did you like our newest beer? Come check us out at said event. I think these are great for talking to your customers, and getting them to become interested in what the brewery is doing, but to really educate the average beer drinker a brewery needs to take that extra step that will educate their loyal followers.

When I started becoming more, and more interested in beer I found it to be quite fascinating with some of the steps that brewers will do to make what you and I will have at our local watering hole. In a way this gave me initiative to start brewing my own beer. I am slowly in the process of producing my own beer, but through some of my friends I have heard of and tasted some of their concoctions which have been on both ends of the spectrum from being great to just toughening it out and drinking as much as you can.

Every so often I ponder some of the steps that go along with making my own beer. Such as where do I store it? In a hot or cold area?. When should I add hops? and different little recipe tidbits that would be helpful for beginner brewers. With any actual community online to support such questions a brewery could create a strong following of interested people willing to learn about beer, as well as voluntary professionals who are willing to offer guidance.

What I shout out to micro brewers is to help differentiate themselves from their competitors is to create a community that actively speaks about techniques to educate about their beer. Now for example I will use my favourite local brewery Alley Kat (http://www.alleykatbeer.com/) to illustrate how a microbrewer can help themselves out attracting the passionate beer drinkers. Now for those of you who don’t know alley Kat it is a microbrewery in Edmonton, Alberta, Canada that is the 4th oldest brewery in Alberta. They produce a wide variety of beers that range from their famous Aprikat to their most recent beer ESB bitter truth.

Now when looking at a lot of their traffic with regards to social media they have built up quite a following of loyal alley kats, in Edmonton. Talking primarily about their beer that’s coming out or will soon be leaving for a new seasonal beer. What I would suggest them to do is to create a community around the idea of beer education. They can do this by creating an open forum upon which people will be able to connect with others in the local area to communicate or even talk and give feedback towards the brewery. Often more of the progressive breweries that I have seen have instituted blogs by which people can offer feedback to the blogger(usually an owner or a brewmaster). This can be effective, but doesn’t offer the same sense of exploration on understanding all of the facets that go along with the beer making process(much like what beer smith does online http://www.beersmith.com/blog/).

I’m not saying that Alley Kat should try to educate edmontonians on how to make their beer, but to just make beer in general. I feel as though any brewery has already done this by offering tours to their locations, and explaining the steps that they undergo throughout. I just feel that taking their education to an online forum will allow them to influence a wider range of people, as well as offer more up to date answers to questions. Which after a certain amount of time users of the forum will be able to help answer questions on their own without alley kat. This may encourage loyal alley Kater’s to organize events that correspond with alley Kat or their own to help promote beer education. They can even partner with local liquor stores in the community such as Sherbrooke. Sherbrooke already offers the widest variety of beer in Edmonton why not use them as a hub for reaching out to your future online community.

By being the first in Edmonton to build an online community I believe that Alley Kat will be able to produce a more devoted set of individuals that are interested in what the company is producing rather than a place to talk about what they are doing on the weekend.

412 days ago Short URL Comments

beer and social media/Social media

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22

Mar

Guinness gives you strength

What makes Guinness great?

This can be such a long answer since people can basically take an example from anywhere. They can state that Guinness was one of the first businesses to enable medical benefits for every one of its workers, or they can state the complexities and tastes that the beer is smooth and rich with the creamy taste that is just unique to Guinness. The reason why I ask this question is, because often when a company needs to look at ways to energize their customers they should look no further than Guinness.

Guinness has built a solid relationship with their customers by enticing them to come back and remain interested in their product. My belief is that over the past century they have been able to achieve this on a world-wide scale due to the fact of clever advertisements. These can range from the past ads that entice people with clever tag lines such as the Guinness gives you strength, or its a lovely day for a Guinness. They have also had quite a bit of success with advertisements on TV becoming quite unique from other beer companies in delivering an image of everlasting strength and health in the world; while also focusing on relaxing and enjoying life in your own personal way.

Guinness has made a strong brand where people are able to converse about their product without even having tried it, and that’s something that should be recognized more often than not. Because they have had such a strong presence as the pinnacle  beer company they have never quite let down as being a competitive player in the beer market, and have been able to adapt to the rising social media trend. Guinness has been able to diversify itself with a global following by creating chapters of social media sites rather than trying to limit or direct traffic all to one specific site. The perfect example of this is where Guinness has been able to foster out a number of different twitter accounts so that the people in that specific country can remain up to date on what Guinness lovers are talking about. There span of reach extends from Malaysia to their most popular twitter account Guinness Ireland.

Among a large twitter following; Guinness has just recently finished an attempt at a world record campaign to get people  to  try to consume the most Guinness pints ever on single day (st patrick’s day). This campaign has been building up over the past few weeks by Guinness to try to showcase what they believe the friendliest day of the year. They have used different forms of social media, as well as advertisements to promote this cause. Here is a link to a fact sheet they have compiled on the day that everyone can be a little irish https://secure.guinness.com/en-us/stpatricks/infographic.html. Among these great campaigns guinness has also been able to utilize apps, and have a high trafficked Facebook page.

When a company wants to try , and energize their market as much as what Guinness has done over the past century they should follow these steps.

1. When deciding on how to energize your customers you will need to decide if your customers should be energized. Guinness has been around for centuries, and has been quite visual as a cultural icon. When looking at energizing your customers you need to find ways that will allow them to praise your company rather than hurting while becoming involved. Guinness has been able to do this successfully, because they are a company that is enjoyed in a social manner. People write recipes using their products, take pictures wearing the companies logo with friends, and sometimes write material about them online. Often companies can’t gauge as accurately about what their products feedback will be online, but if you do decide that you want to get people’s opinions try to make sure they are positive before hand.

2. Check to see the social technographic profile is what your customer base prefers to do online. Since the viewers of Guinness’ site are primarily young affluent people who have attended college they have a very high joining, as well as spectating rate( this can be found on the empowered Forrester social technographic profile page) allowing Guinness to attract, and feed this customer base information very efficiently. A company should always check to make sure that their technographic profile matches that of their strategy. Other companies in the past have made this mistake costing them the opportunity to attract key target markets.

3. Asking what is my customer’s problem? Guinness’s main problem which they probably figured out a long time ago is that there is a glass ceiling to how many people can drink Guinness. They need to figure out creative methods for enticing people to use more of it daily than they would originally. The main problem for a company may not always be simply just sales, and how much more products you can get the customer to buy. It could be a cultural issue such as how can I get a country that is used to a certain kind of beer such as germany to try something that is completely different such as Guinness.

4. Determining the right strategy for the social technographic profile. What it comes down to is how does your customer like to communicate? With Guinness its new practices such as social media involve developing a conversation with their customers. With other companies that may target older generations it could focus on delivering information rather than constant communication. A company needs to figure out what’s right for it. Some examples of methods companies have used for strategies to entice customers is to put up reviews, establish communities,and enable special tools on whatever site you’re using.

5. Don’t start trying to energize your customers unless you plan on doing it for many years. Guinness has been able to find their customer base since their conception so I don’t believe they will be stopping anytime soon. However if you are another company that has not had the same kind of luck you must participate for many years so that you can retain the value that you have put into developing these social media plans.

When remembering on how to energize your company, look to Guinness to give you strength.

424 days ago Short URL 1 Comment

beer and social media

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20

Mar

How Granville Island brewing speaks to me

When having a GIB beer there products can often range from a Brockton IPA which has strong tastes of hops to a lions winter ale, which has a hint of vanilla to it. Recently I have seen the slow integration of GIB into my local liquor stores where my friends have begun to try, and become fond of the taste of the wide variety of beers that GIB offers. My friends have become what I would like to call taste testers( People who have been used to traditional pilsners and lagers that are often mass-produced by large breweries, and just now switching over towards smaller microbreweries which often pack more flavour and taste) enjoying a new beer here, and there not knowing everything there is to know about what they are consuming. More often than not if they become very interested in the product they will just look for the types online(lager,pilsner,etc.) and learn the story behind them.

However GIB have been early to pick up on this phenomenon of uninformed beer drinkers that are willing to learn about what is in their beer. When engaging your customer base using POST (People, Objectives,Strategy,Technology) GIB have been able to understand this targeted consumer. GIB understands that this beer enthusiast will go onto the brewers website to learn what is coming out, when it’s coming out, and whats in it. Or they will actively look at the newsletter that the brewery will be putting out( I totally do this!) so that they can be up to date with the brewery.

Often when communicating your message towards your target you will need to find out exactly what way they prefer to communicate. This can be a video, a blog, or a community. GIB chose to communicate their message through their main brewmaster via a blog that is geared towards showing off new brews, as well as questions from fans. By communicating with this market they are able to attract consumers towards the beers they make through offering content, and then answering the questions that come with this content.

I love that they chose a brewmaster, because often when creating a corporate blog a company needs to factor in some processes. There is a long list, but the cut and dry of it is that whoever is blogging needs to be trustworthy, they need to address goals of the blog, have a solid estimation on ROI, and putting an ear to the ground to listen to discussion around them.

- By giving the blogging reigns to the brewmaster of the company the company is reflecting that they are open about their processes, and are willing to share information.

- The goals of the blog are pretty key they want to offer as much information as they can to their target customer so that they can become interested about their product.

- Estimating ROI is often tricky to guesstimate, but if you begin to monitor the companies returns after the launch of blog posts, and new products while measuring the online presence of the website. You should be able to guesstimate the actual ROI on doing blogs, which I’m sure GIB has done by now.

- Often when listening to what people are saying about your brand or to find out great information out about others a great site is mashable. Since it offers blogs and any news that is online it is almost essential that anyone who wants to have a strong online presence should follow what goes on this site.

If you click on the image above it will redirect you to verns blog. Enjoy!!

426 days ago Short URL Comments

beer and social media

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